I am obsessed with finding ways to decrease cost and increase performance of digital advertising campaigns. Every company (regardless of their media budget) can find ways to acquire more users at a lower cost.
I like to make my decisions based on data. This is why I run experiments across the entire funnel, from A/B tests of copy & creative in advertising and on websites, to running tests on the product itself.
I love helping people find what they enjoy & are good at doing and helping them find ways to improve. I am passionate and results driven, leading me to always want to keep the team moving towards success.